Pete has been featured in
Pete has built a globally recognised brand creating meaningful impact on a shoestring budget — a company with purpose that attracts talent and the world's biggest brands want to partner with.
As a keynote speaker, Pete inspires companies to build impact, purpose and nature into their business models, and thrive in today's conscious-consumer market.
Pete was brilliant. Many considered him the best speaker they've ever seen.
Pete was extremely inspiring for our online event of +15,000 IBM employees. It was an amazing experience to hear his journey of innovation and purpose.
“Purpose-led business is the formula for commercial success, employee wellbeing and personal performance, all at the same time.”
Pete Ceglinski is the entrepreneur and CEO behind Seabin, one of the century's greatest inventions and the cornerstone of an innovative, for-profit conservation model that brings hardware, science, data, clean-up and visual storytelling (+1.2 billion views) together to address one of the world's greatest problems, plastic pollution.
Australia named Pete in the Top 5 of 100 Innovators. TIME Magazine named the Seabin one of the Top 50 Best Inventions. The United Nations recognises Pete's work and two TEDx stages have helped tell his story.
Pete's keynote is a masterclass in entrepreneurial innovation, purpose-led leadership, nature-positive impact, and building a brand that partners with some of the world's biggest companies.
Booking Pete leaves every audience inspired, motivated, and certain that purpose-led business is the formula for commercial success, employee wellbeing and personal performance, all at the same time.
“The biggest future trend isn't just AI. It's the emerging nature market (putting a price on the planet itself) where any business with negative impact on nature will be held accountable.”
Pete helps show leaders what's coming next in the sustainability, nature and business space, and also how to position for it.
The biggest future trend isn't just AI. It's the emerging nature market (putting a price on the planet itself) where any business with negative impact on nature will be held accountable.
Extended Producer Responsibility (EPR), mandatory nature reporting, TNFD and EPA frameworks are coming for every major company in the developed world. Conscious consumers are already driving business success through sustainability-led marketing and purpose-building creating the formula for a triple bottom line of people, planet and profit.
Audiences leave with a clear view of where the next decade of nature-related value gets created.
“You can have the world's best product, but if nobody knows about it, it's going to fail.”
Pete's marketing doctrine is one line: you can have the world's best product, but if nobody knows about it, it's going to fail.
So Pete built the brand first, then the business, and the brand became the asset that protected the product, raised the capital and unlocked profitability.
He'll teach the room how to compress complexity into stories that resonate, build category-defining brand moments on a fraction of the usual budget, and run a culture by four values that real humans actually live by.
People will walk away with a new sense of what they can accomplish without a big budget.
“Built over a decade of running a real company through global crises and economic downturns, which a lot of founders didn't survive.”
Pete wanted to build the company he wished he'd worked at, and he did. Modelled on Patagonia. Flexible, fun, fair and firm. Four Fs that create happier employees, better productivity and a healthier culture.
Pete's leadership doctrine is simple: culture and accounting carry equal weight. People-first decisions paired with disciplined numbers, built over a decade of running a real company through global crises and economic downturns, which a lot of founders didn't survive.
He'll show audiences the unconventional, contrarian moves he uses to keep talent through every market, and how to architect a workplace people actually want to stay at, without compromising the P&L.
Audiences leave with a playbook for being the boss they always wanted, and the discipline to keep the business standing while they do it.
“This is the talk for any audience thinking about what high performance actually costs.”
You can't find life balance until you find your tipping point, and Pete found his.
Ten years of building Seabin without quitting taught him exactly where his line is, and how to read the signals long before he crosses it.
Founder isolation, the tax of running on conviction for a full decade, the strange achievement of knowing when to pull back, Pete unpacks all of it.
This is the talk for any audience thinking about what high performance actually costs. The operators who last aren't the ones who push hardest; they're the ones who build self-awareness early.
Audiences leave with a more honest view of what real founder leadership looks like, and the courage to look honestly at their own line before it breaks them.
Pete has grown up on the ocean his whole life — surfing, swimming, diving and adventuring on the water. Before Seabin, he had two careers. First, as a product designer of plastic injection-moulded products. Some of those designs are almost certainly in landfill now. Some are probably in the ocean.
Second, building high-performance racing yachts — America's Cup and Volvo Ocean Race boats — for twelve years. He travelled the world doing it. He loved it. And then he realised he didn't have much purpose; the work didn't help anyone or the environment.
Starting Seabin was the lightbulb moment Pete had been looking for — a chance to use all the skills from both careers to build purpose into his life, the environment, and others'.
Living on a little Spanish island in the Mediterranean, Pete co-founded Seabin in 2014 using the money he'd been saving for a house deposit. The company launched in 2016 with a video that hit 1.2 billion views.
Ten years on, Pete is a father of two wonderful little boys and still runs Seabin as CEO. Along the way:
Pete is represented for speaking by ICMI and takes a small number of paid keynotes a year. If his story interests you, get in touch.
Send the details — Pete or his bureau will be in touch within two business days. Prefer to skip the form? Email keynote@peteceglinski.com or go through ICMI directly.
Pete or his bureau will reply within two business days. If it's urgent, email keynote@peteceglinski.com.
